A service website built around trust, clarity and the next call.
Hillier needed a digital presence that felt as direct and dependable as the work itself—without reducing four connected disciplines to a generic list of services.
Visit the live website
Make a capable operator easy to understand—and easy to contact.
The business spans everyday plumbing, drainage, gas, hot water and small excavation. The website needed to make that range feel connected, not complicated, while keeping the experience personal and grounded in the person customers would actually meet on site.
The job was to turn practical experience into a useful customer journey: establish trust quickly, help visitors recognise the work they need and give them the right route to call or send a detailed brief.
One clear system for a multi-service business.
- 01Positioning and website strategy
- 02Service architecture across plumbing, drainage, gas and excavation
- 03Responsive UX/UI design and custom development
- 04Local search foundations and dedicated service journeys
- 05Direct-call and structured enquiry pathways
The business logic behind the design.
Put the owner behind the work
The site opens with Josh, his experience and his way of working. That turns a broad trade offer into a clear promise: straight advice, direct accountability and one experienced person responsible for the job.
Organise services around real problems
Plumbing, drainage, gas, hot water and small excavation are separated into direct service journeys, while common-job pathways help homeowners recognise their situation without needing to know the trade terminology.
Give every enquiry the right next step
Urgent visitors can call immediately. Everyone else can send a structured brief with the job type, timing, location and optional photos—giving the business useful context before the first conversation.
One direct experience, at every size.
The desktop experience carries the full service story. The mobile experience keeps the owner, the promise and the fastest contact path in immediate reach.
A website with a job to do.
The live website now presents a clear owner-led proposition, dedicated service and common-job journeys, meaningful local context, visible licensing and experience, and an enquiry flow that captures the information needed to respond well.
Launched September 2026. The service structure and real project stories also create a practical foundation for future search content and a more useful social media calendar.