A local-service website built to earn trust and win the quote.
McGree’s needed one clear digital home for six property-maintenance services—personal enough to feel like Bill and structured enough to turn local searches into useful enquiries.
Visit the live website
Make a broad service offer feel simple, local and accountable.
McGree’s covers gutters, pressure washing, solar panels, windows and fireplaces across metropolitan Adelaide. The website needed to explain that range without becoming a directory—and make the owner’s straightforward service the unifying reason to choose the business.
The result is an owner-led journey with a specific promise, real project imagery, visible service coverage and a short quote process that asks for the job context Bill needs to respond.
One connected system from search to quote.
- 01Positioning, website strategy and conversion copy
- 02Responsive UX/UI design and custom development
- 03Six dedicated service journeys for Adelaide property care
- 04Local SEO foundations and metropolitan service-area structure
- 05Owner-led trust, before-and-after proof and a structured quote flow
Evidence visitors can inspect—not promises they have to take on faith.
- dedicated service journeys
- 06
- steps in the quote flow
- 02
- owner from quote to job
- 01
The commercial thinking behind the screen.
Make the person behind the work visible
The site introduces Bill immediately and carries that direct-accountability message through the experience. Customers know who will quote the job, who will do it and who they can call.
Turn six services into clear search journeys
Gutter cleaning, pressure washing, solar-panel cleaning, bird mesh, window cleaning and fireplace work each have a dedicated path. That makes the offer easier to scan and gives search engines specific, useful pages to understand.
Let the work prove the promise
Before-and-after interaction, real photography and practical service detail do the persuasive work. The design supports the evidence instead of covering it with generic agency language.
A finished website with a clear job to do.
The live website now connects McGree’s owner-led promise, six service journeys, Adelaide-wide coverage, real before-and-after proof and a structured quote pathway in one consistent experience.
Launched September 2026. The case study documents the delivered public website; enquiry, traffic and ranking outcomes will only be reported after enough post-launch data exists for a meaningful comparison.